Overview
In early 2023 Forbes launched a brand new membership product for subscribers called MyForbes. This platform provides paid subscribers with a more personalized experience on Forbes.com as well as a wide range of premium benefits.
In partnership with the Forbes growth team, we built this entire membership business from the ground up and my team led the design for all product marketing via paid social, email campaigns, print ads, and the website. We collaborated with our freelancer Radostina on all illustrations.
In partnership with the Forbes growth team, we built this entire membership business from the ground up and my team led the design for all product marketing via paid social, email campaigns, print ads, and the website. We collaborated with our freelancer Radostina on all illustrations.
Timeline
January – March 2023
Role
Design Lead, Art Director
Team
Jake Bell, Matt Herrmann, Radostina Georgieva
Business Goals
01 Drive Product Awareness
Our goal was to support the product launch with a thoughtful, brand-forward campaign that made a strong first impression and helped convert engaged audiences into paid subscribers.
02 Elevate Perceived Value
At launch, the product's value was still unknown to our readers and we needed to ensure that the launch felt premium, trustworthy, and worth the investment.
03 Set the Stage for Growth
We aimed to create a flexible design system that can scale as digital membership evolves, supporting new subscriber benefits and marketing campaigns down the line.
