Case Study 02

MyForbes Membership Launch

Intro

Overview

In early 2023, the team launched MyForbes—a new membership platform aimed at giving subscribers a more personalized reading experience and access to a wide range of premium benefits. This initiative marked a major step in evolving the brand’s digital ecosystem and deepening audience engagement through exclusive members-only content.

In close collaboration with the Forbes growth team, we helped develop this product from the ground up. My team led the design strategy for all marketing touchpoints—including performance driven campaigns across paid social and email, high-impact print ads, and on-site creative.

Timeline

Q1 2023

My Role

Design Lead/Art Director

Team

2 designers, 1 illustrator

Objectives

Business Goals

Core objectives that informed the product marketing.

Give a New Product Instant Credibility

People don’t trust what they don’t recognize, so we focused on creating a visual identity and voice that felt credible, authoritative, and clearly connected to the Forbes legacy and broader brand ecosystem.

Drive Awareness & Early Engagement

We had one shot to make a strong first impression. A key focus of this campaign was to catch attention of readers, spark early curiosity, and lay the groundwork for member acquisition.

Develop Pillars & Audience Targets

We defined five core content pillars and three reader personas. Custom illustrations brought these categories to life, letting us speak directly to diverse reader types and interests.

Final Designs

Creative Rollout

Select assets from the launch campaign.