FanDuel Landing Pages

At FanDuel (2017–2018), I worked as a full-time designer leading the design and front-end build of promotional contest landing pages. Each experience was fully responsive and supported by a cohesive creative system, including custom logos, email campaigns, mobile interstitials, and supporting web graphics.

These pages were designed to drive acquisition and engagement around time-sensitive promotions, requiring a balance of clarity, urgency, and brand expression. I worked across multiple sports verticals and contest types, translating complex rules and reward structures into clear, scannable layouts optimized for both desktop and mobile.

While the visual language reflects the era, the work highlights my approach to layout, hierarchy, responsiveness, and conversion-driven UX — from concept through code. I’ve rehosted select pages here so they can be viewed live.